Into-it is a marketing technology startup that transforms news media into a loyalty channel for retailers.

Our Chrome extension replaces ads with personalised notifications about products customers are interested in, turning news media into a shop window for retailers.

To see our prototype in action, simply install it here at the Chrome Web Store, tell it the music you're into and then visit The Independent to experience what it's like to replace ads with personalised notifications.

Our technology improves things for retailers, customers and publishers. For retailers, what could be better than communicating with customers who've revealed what products they're into? For customers, it improves their browsing experience. And publishers get paid more for serving notifications.

Last year, we proved that our notifications are expected and welcome. We served 30,000 notifications to The Independent and scored a 6% click-through rate, 100 times better than ads. The extension had a 74% retention rate, demonstrating how swapping ads for notifications quickly becomes a habit.