More Music, Less Ads
Launching in the UK in February 2025, Into-it is a Chrome browser that transforms news websites for music fans by replacing banner ads with personalised notifications, keeping them up-to-date on their favourite artists' latest singles, albums, merchandise and tours.
The UK music industry spends around £400m yearly on paid media for new releases and gigs, primarily with social media platforms and influencers. It spends next to nothing on quality news media. Our Big Hairy Audacious Goal is to shift 5% of that budget to quality news media over the next four years.
Described in the marketing press as a 'great example of true innovation', we are ready to launch with leading music companies and online publishers next year.We are currently raising our Seed Round. If you'd like to see our investment deck, please contact our founder, Lee Henshaw, on Linkedin or on lee@into-it.co.uk.
The UK music industry spends around £400m yearly on paid media for new releases and gigs, primarily with social media platforms and influencers. It spends next to nothing on quality news media. Our Big Hairy Audacious Goal is to shift 5% of that budget to quality news media over the next four years.
Described in the marketing press as a 'great example of true innovation', we are ready to launch with leading music companies and online publishers next year.We are currently raising our Seed Round. If you'd like to see our investment deck, please contact our founder, Lee Henshaw, on Linkedin or on lee@into-it.co.uk.